Već više od 40 godina svog postojanja International Association of Controllers / Internationaler Controller Verein (ICV) postavlja standarde kvalitete za kontroling i kontrolere te je stoga danas važna adresa za izvrsnost kontrolinga u Europi.

Oko 6.500 članova ima koristi od široke mreže kontakata, izvrsnih kontroling događaja, nagrada za izvrsnost u radu i od više od 60 stručnih radnih grupa koje su regionalno orijentirane ili fokusirane na specijalne teme ili industrije.

Radnu grupu ICV Croatian Adriatic Region vodi Dr. sc. Mladen Meter, a grupa je regionalno orijentirana i fokusirana na teme poboljšanja i postizanja izvrsnosti u poslovanju poduzeća različitih industrija. 

Sudjelovanje na Workshopu je besplatno za sve ICV članove.

 

Detalji sadržaja i raspored 7. ICV CROATIAN ADRIATIC REGION WORKSHOPA nalaze se u nastavku.

 

"Sales efficiency improvement with Advanced Analytics"

Srijeda,  11.11.2020., 10:30 - 12:00

 
 
  Sales efficiency improvement with Advanced Analytics
 
 
10:30 - 10:35   Uvod
 
 
10:35 - 11:05   Sales Excellence
  • Big Data & Advanced Analytics
  • Sales Performance Excellence
  • Analytical maturity levels
  • Data-driven solutions
  • CRISP-DM (Cross Industry Standard Process for Data Mining) methodology
 
 
11:05 - 11:30   Case study from practice: Retail Industry
  • Performance management
  • Sales analysis and modelling
  • Evaluation of sales & customer service activities
 
 
11:30 - 12:00   Data-Driven Sales Improvement Program
  • Segment marketing and campaign optimization
  • Product-portfolio optimization
  • Network optimization
  • Turnover forecast
  • Sales reporting
 
 

PREDAVAČI:

Dr. Mladen Meter
 

Dr. Mladen Meter, is a consultant and managing director of Business effectiveness Ltd. for business consulting in the field of controlling, finance, management, accounting, internal audit and business information systems (ERP/SAP). He has extensive experience in management positions in international companies (Kaufland, Generali, Basler) and is currently working independently and with renowned foreign partners on numerous projects in Croatia and abroad. He received his Master's degree in 2005 from the Faculty of Economics in Zagreb, in 2006 he finished Controlling Stufenprogramm at Austrian Controller-Institut in Vienna and passed the examination for the Certified Controller. In 2012 he attained his PhD from the Faculty of Economics in Split. He also attended the IEDC Bled School of Management. He is  internationally certified HICHERT®IBCS consultant and trainer, certified consultant partner for IBCS certified solutions for management reports and presentations. He is a certified internal auditor for banks, financial institutions and information systems and is a member of consultants network of certified consultants of HAMAG for areas: business planning, finance, organization and business management. He has been a senior lecturer at the AACSB accredited business school for a number of years, and has lectured in Germany at ESB Business School in Reutlingen. He is European Bank for Reconstruction and Development - EBRD's consultant. He also frequently teaches on open and in-house education in Croatia and abroad.

Bálint Palotai
 

Bálint Palotai is Head of Strategy Innovation and Sales at Horváth & Partners. He has 18 years consulting background and speaker on several international strategy forums and conferences. He is thought leader in strategy setting and execution design, leader of several transformation programs, designing performance managament of strategy execution (incl. Balanced Scorecard). Bálint is Co-Founder of several datadriven strategy action methodology like branch network optimization with external geoinformation data, dynamic pricing using transactional and client data, differentiated service offering design using behavioral segmentation of clients.

Gábor Ádám
 

Gábor Ádám, Head of  Analytics Center of Excellence, Chief DataScientist at Horváth & Partners.  He has14 years BI and Analytics consulting background, BI, data and analytics strategy and roadmap design including technology ecosystem maturity assesment and development recommendations (having experience in sevaral platforms like SAP –ECC6.0, HANA, BW, BOBI, SAC, BPC, SQL, PowerBI, Tableau, Microstrategy, R, Python, Cloudera, SPSS, IBM TM1 (PA). He is lecturing at several universities and executive MBA programs, has participated in ERP transformation programs, designing future Steering Concepts and embedded it into full IT Ecosystem from ERP to single point of truth Datawarehouse to Management Reporting and Analytics. He lead several Management Reporting and Dashboarding projects in Middle East, Switzerland, Germany, Austria, Romania and Hungary and is Co-Founder of several datadriven strategy action methodology like branch network optimization with external geoinformation data, dynamic pricing using transactional and client data, differentiated service offering design using behavioral segmentation of clients.