Datum i mjesto održavanja:
Četvrtak, 18.01.2018.  -  Petak, 19.01.2018.
Zagreb
Rok za prijavu:
Ponedjeljak, 15.01.2018.
 

Course overview

8 steps have to be considered for structured communication – start with the creative thinking process, not with the production process in step 8.

The structure and the principles of the pyramid help you to easily develop and to clearly communicate your ideas with a single main message.

Main principles

  1. Every document or presentation can and should be reduced to a single main message. In the context of issue- based problem-solving, this message is the answer to the recipient’s problem.
  2. Do the elevator test in order to ensure that the message comes across.
  3. We should state this answer as soon as possible, immediately after a short and suitably structured introduction.

Learning methods

The participants will acquire the knowledge and skills through lecture, demonstrations, practical exercises, discussion, individual work and group work with other participants and trainer.


PROGRAM OF THE SEMINAR

Day 1: Thursday, January 18th, 2018

09:00 – 09:45 Objectives & Intro of Workshop
09:45 – 10:15 Step 1:
Understand Pyramid Principle

10:15 – 10:30 Coffee Break

10:30 – 12:00 Step 2:
Define Topic

12:00 – 13:00 Lunch Break

13:00 – 15:30 Step 3: Structure Topic

15:30 – 16:00 Coffee Break

16:00 – 16:45 Step 4: Analyze Target Group Step

16:45 – 17:45 Step 5: Determine Key Message
17:45 - 18:00 Debriefing of day 1

Day 2: Friday, January 19th, 2018

09:00 – 09:15    Wrap-up day 1 and objectives of day 2
09:15 – 11:45    Step 6:
Build Pyramid

10:45 – 11:00    Coffee Break

11:00 – 12:30    Step 7: Prepare Storyboard (Standards)

12:30 – 13:30    Lunch Break

13:30 – 15:30    Step 7:
Structuring of Storyboard

15:30 – 16:00    Coffee Break

16:00 – 17:00    Step 8:
Produce Slides
17:00 – 17:30    Debriefing

LANGUAGE
This workshop will be conducted in English.

 

PREDAVAČI:

Wolfgang Hackenberg
 

Wolfgang Hackenberg

  • 15 years of top management experience with Bertelsmann, Roland Berger Strategy Consultants and Accenture
  • Worked as Partner in the Leadership Team of Accenture's Strategy Service Line and was member of the Communications & High Technology Practice
  • Lecturer at Hertie School of Governance, Berlin
  • Big Deal Coach
 
 
PRIJAVNICA
3.980,00 kn + PDV
 
 
POPUSTI
  • 5%
    za članove Kluba kontrolera i naše dosadašnje polaznike
  • 10%
    za 2 polaznika iz istog poduzeća
  • 15%
    za 3 i više polaznika iz istog poduzeća
  • *Popusti se ne zbrajaju te je prilikom prijave potrebno u polju „Napomena“ navesti osnovu po kojoj se ostvaruje mogući popust
 
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