Datum i mjesto održavanja:
Četvrtak, 15.02.2018.  -  Petak, 16.02.2018.
Zagreb
Rok za prijavu:
Utorak, 13.02.2018.
 

Course overview

8 steps have to be considered for structured communication – start with the creative thinking process, not with the production process in step 8.

Unlike a funnel a pyramidal structure highlights results – the top management wants to know right at the beginning who the murderer is.
Bottom-up vs. Top-Down

The structure and the principles of the pyramid help you to easily develop and to clearly communicate your ideas with a single main message.

Main principles

  1. Every document or presentation can and should be reduced to a single main message. In the context of issue- based problem-solving, this message is the answer to the recipient’s problem.
  2. Do the elevator test in order to ensure that the message comes across.
  3. We should state this answer as soon as possible, immediately after a short and suitably structured introduction.

Learning methods

The participants will acquire the knowledge and skills through lecture, demonstrations, practical exercises, discussion, individual work and group work with other participants and trainer.


PROGRAM OF THE SEMINAR

Day 1

09:00 – 09:45 Objectives & Intro of Workshop
09:45 – 10:15 Step 1:
Understand Pyramid Principle

10:15 – 10:30 Coffee Break

10:30 – 12:00 Step 2:
Define Topic

12:00 – 13:00 Lunch Break

13:00 – 15:30 Step 3: Structure Topic

15:30 – 16:00 Coffee Break

16:00 – 16:45 Step 4: Analyze Target Group Step

16:45 – 17:45 Step 5: Determine Key Message
17:45 - 18:00 Debriefing of day 1

Day 2

09:00 – 09:15    Wrap-up day 1 and objectives of day 2
09:15 – 11:45    Step 6:
Build Pyramid

10:45 – 11:00    Coffee Break

11:00 – 12:30    Step 7: Prepare Storyboard (Standards)

12:30 – 13:30    Lunch Break

13:30 – 15:30    Step 7:
Structuring of Storyboard

15:30 – 16:00    Coffee Break

16:00 – 17:00    Step 8:
Produce Slides
17:00 – 17:30    Debriefing

LANGUAGE
This workshop will be conducted in English.

 
Wolfgang Hackenberg
 

Wolfgang Hackenberg ima petnaestogodišnje iskustvo u top menadžmentu Bertelsmann-a, Roland Berger Strategy Consultants-a i Accenture. Bio je partner voditeljskog tima Accenture's Strategy Service Line te komunikacija i HITech odjela. Nadalje, radio je kao lektor Hertie škole u Berlinu te kao trener za nerješive probleme. 

 
 
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